Proto Tales
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2011
About Proto Homes
Proto Homes: February 19, 2011

About Proto Homes

Proto Homes: February 19, 2011

By pulling from the rich architectural legacy of Los Angeles and pushing toward a lighter, more sustainable future, Proto Homes is changing the modern home-building game. In the tradition of Eichler and the Case Study Houses, Proto Homes has re-envisioned the modern house. This paradigm shift in building is marked by approaching the house as a product- "We wanted to rethink the way that homes are built," explains CEO and founder, Frank Vafaee. By "productizing" the home, Proto Homes delivers a home that it is innovative, simple to use, efficient and modern.

With a tested, refined and streamlined home-building system in place, the first houses are starting to roll out of the Proto Homes Idea Lab and onto lots around the Greater Los Angeles Area. The first proof of Proto Homes' postulations is a modern and innovative home nestled among the single-story houses of Baldwin Hills. The Baldwin Hills site was specifically chosen to illustrate the practical affordability of houses by Proto Homes, and to offer a vision of the possibilities that they can deliver to buyers in many markets. "There is never a time not to innovate," says Vafaee. "We know that a lot of people are anxious during these economic times and are concerned about the housing market. However, we believe it is the time for optimism- truly: not irrational exuberance, rather a change in perspective. There are things worth getting excited about and this is definitely one of them."

Contact


Proto Homes™
1155 S Robertson Blvd.
Los Angeles, CA 90035

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